Lovarchy

I stumbled upon an interesting site today: http://www.lovarchy.org. Admittedly I don't quite get what it's about, but something struck me about the name. Love-archy must mean the rule of love, right? Well, if God is love, then you could say that 'lovarchy' is synonymous with 'theocracy', a way of describing the rule of God. It is one of the greatest mysteries of the Christian faith the way that love is entrenched in every part of it. To love God and our neighbour with everything we have is the highest ethical command. A mark of the true Church is how we love each other. Jesus was sent because 'God so loved the world'. And, ultimately 'God is love'. What a strange statement - 'God is love'. What does it mean?